Creative Business undergraduate program curriculum

Curriculum of undergraduate studies of creative business

View the curriculum for the Creative Business module, a program at FCA that trains you to navigate the waters of modern business successfully. You will learn how to turn your idea into a business and profit from it.

The Creative Business program produces future directors of their own companies or creative directors of existing firms, marketing experts, art directors, consulting agency directors, managers, advisors, business professionals, etc.

First year	Code	Subject name	Semester	Subject status	ECTS
1.	17.OR104	Fundamentals of Computing	1	Mandatory	6
2.	17.EJ016	English Language 1	1	Mandatory	4
3.	17.IBO01	Elective block 1 – Communicology – Fundamentals of Design	1	Elective	6
4.	17.OA117	Fundamentals of Academic Writing	1	Mandatory	2
5.	17.OE103	Fundamentals of Economics	1	Mandatory	6
6.	17.ST005	Statistics	1	Mandatory	6
7.	17.EJ018	English Language 2	2	Mandatory	4
8.	17.IBO02	Elective block 2 – Information and Internet Technologies – Sociology of Culture	2	Elective	6
9.	17.ME108	Management	2	Mandatory	8
10.	17.PP109	Applied Writing	2	Mandatory	4
11.	17.PR107	Entrepreneurship	2	Mandatory	8
Total active teaching classes in the study year = 41					60

Second year	Code	Subject name	Semester	Subject status	ECTS
1.	17.DF009	Digital Photography	3	Digital Photography	6
2.	17.IBO03	Elective block 3 – Stage Design – Web Design	3	Elective	6
3.	17.MM114	Marketing Management	3	Mandatory	8
4.	17.PE115	Business English 1	3	Mandatory	4
5.	17.TM002	Media Theory	3	Mandatory	6
6.	17.PE121	Business English 2	4	Mandatory	4
7.	17.PP119	Consumer Behavior	4	Mandatory	4
8.	17.DM123	Digital Marketing	4	Mandatory	6
9.	17.IBO04	Elective block 4 – Management and Marketing in Media – Management and Marketing in Culture	4	Elective	6
10.	17.MLJ120	Human Resources Management	4	Mandatory	4
11.	17.PS122	Stage Event Production	4	Mandatory	6
Total active teaching classes in the study year = 40					60

Third year	Code	Subject name	Semester	Subject status	ECTS
1.	17.EP114	E-Business	5	Mandatory	6
2.	17.BM127	Brand Management	5	Mandatory	6
3.	17.FM126	Financial Management in Creative Industries	5	Mandatory	6
4.	17.IBO05	Elective block 5 – Crisis Management and Communications – Sustainable Development	5	Elective	6
5.	17.KP125	Business Law	5	Mandatory	6
6.	17.KS131	Creating Contemporary Audio and Video Content	6	Mandatory	8
7.	17.MP011	International Business	6	Mandatory	6
8.	17.IBO06	Elective block 6 – Audio and Video Postproduction – Media Systems and Institutions	6	Elective	6
9.	17.MP132	Project Management	6	Mandatory	6
10.	17.PK130	Sales Management in Creative Industries	6	Mandatory	4
Total active teaching classes in the study year = 40					60

Fourth year	Code	Subject name	Semester	Subject status	ECTS
1.	17.KE131	Business Ethics	7	Mandatory	7
2.	17.EST47	Aesthetics	7	Mandatory	7
3.	17.SP138	PROFESSIONAL PRACTICE	7	Mandatory	3
4.	17.IBO07	Elective block 7 – Lobbying – Semiotics	7	Elective	7
5.	17.IK135	Integrated Marketing Communications	7	Mandatory	6
6.	17.IBO08	Elective block 8 – Social Media Analytics – Public Relations	8	Elective	8
7.	17.JM138	Public and Media Performance	8	Mandatory	4
8.	17.OM181	Online Media-Market	8	Mandatory	6
9.	17.PS124	Psychology	8	Mandatory	2
10.	17.ZR144	Final Thesis	8	Mandatory	10
Total active teaching classes in the study year = 48					60

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