FCA STUDENTS DEMONSTRATED ORGANIZATIONAL SKILLS AT THE BIRTHDAY CELEBRATION OF THE COMPANY HEMOFARM

/ / News / 6. 06. 2023.

On Thursday, June 1, first-year students of the Faculty of Contemporary Arts had the opportunity to attend practical training in the subject of Personal Branding, led by FCA Professor Dr. Dušan Stojaković.

Thirty students took on various organizational roles and assisted in the realization of the 63rd birthday celebration of the company Hemofarm. Throughout the day-long event held in Vršac, they compared their theoretical knowledge with practical insights and simulations they experienced.

AN EVENT THAT GATHERED OVER 1,500 PEOPLE – A GREAT OPPORTUNITY FOR STUDENTS TO LEARN MORE ABOUT BRANDING PROCESS

Students traveled from Belgrade to Vršac by organized transportation, divided into five teams, each with specific tasks. Upon arrival, they received a briefing about the upcoming activities.

After the multi-hour event, which gathered over 1,500 people, the professor delivered a concluding lecture, summarizing the branding process from idea and key visuals to implementation through various touchpoints (branding buildings, billboards, flags, flyers, booths, interactive quizzes, signs, and a rich program on stage with a large LED screen).

During the practise, students familiarized themselves with the organization of protocols and programs involving a total of 500 participants throughout the event. After the program ended, each student had the opportunity to highlight what they appreciated, what they criticized, and something new they learned.

BRANDED GIFTS – SYMBOLIZING STUDENTS’ ROLE AS BRAND AMBASSADORS IN A SUCCESSFUL PROGRAM

The collective conclusion, besides acknowledging the usefulness of such practices, was that all students are now true brand ambassadors. They received special branded bags as gifts for their participation and assistance in the program’s execution.

This event is notable for the fact that the main visual – a heart and leaf symbolizing health and a sustainable future – was created in close collaboration between humans and artificial intelligence. It was another level of creativity realization for students during their practice.


Andjela Petrovic author