UNDERGRADUATE STUDIES IN CREATIVE MARKETING CURRICULUM

Check out the curriculum for Creative Marketing, a program at FCA that prepares you to become leaders in the world of creative industries. Learn how to turn your passion for marketing and creativity into a successful career.

The Creative Marketing program prepares you for the dynamic world of contemporary marketing. Learn how to create innovative marketing strategies, handle the challenges of the digital age, and turn your ideas into reality.

The Creative Marketing program creates future leaders in the marketing and creative industries. Whether you want to become a digital marketing expert, brand manager, art director, or visionary entrepreneur, our program will provide you with all the necessary tools and knowledge for success.

The course structure of the Creative Marketing program is carefully designed to provide you with comprehensive education in key areas of marketing, design, communication, and management. Through a combination of theoretical lectures and practical exercises, our students gain knowledge that they can immediately apply in the real world.

FIRST YEAR	Course code	Course title	Semester	Number of classes	ECTS
1.	23.ITSD11	History and Theory of Contemporary Design	1	2	5
2.	23.KP11	Creative Writing	1	4	5
3.	23.KO102	Communiology	1	3	6
4.	23.MA11	Marketing	1	4	5
5.	23.PE115	Business English 1	1	4	4
6.	23.IBKM11	Elective courses 1: - Bitmap Graphics - Digital Innovations and Transformations	1	4	5
7.	23.MIA12	Marketing Research and Analytics	2	4	6
8.	23.ODVK12	Basics of Design as Visual Communication	2	4	6
9.	23.PP12	Consumer Psychology	2	2	4
11.	23.DF12	Digital Photography	2	4	5
12.	23.PE121	Business English 2	2	3	4
13.	23.IBKM12	Elective courses 2: - Vector Graphics - Application of Artificial Intelligence in Business	2	4	5
			Total active teaching hours	42
				Total ECTS	60

SECOND YEAR	Course code	Course title	Semester	Number of classes	ECTS
1.	23.MEN23	Management	3	4	6
2.	23.DM23	Digital Marketing	3	4	6
3.	23.KVI23	Creating Visual Identity	3	4	6
4.	23.VD23	Web Design	3	4	6
5.	23.IBKM23	Elective courses 3: - Spatial Graphics and Communication - Social Media Marketing	3	4	6
6.	23.MD24	Event Management	4	4	6
7.	23.OOS24	Online Advertising and SEO	4	4	6
8.	23.AD24	Art Direction	4	4	6
9.	23.DV24	Dynamic Websites	4	4	6
10.	23.IBKM24	Elective courses 4: - Stage Production - UX Web Design	4	4	6
			Total active teaching hour	40
				Total ECTS	60

THIRD YEAR	Course code	Course title	Semester	Number of classes	ECTS
1.	23.TMMA35	Media Theory and Media Analytics	5	4	6
2.	23.MO35	Media Advertising	5	4	6
3.	23.KMS53	Creative Thinking and Strategies	5	4	6
4.	23.AUP35	Agile Project Management	5	4	6
5.	23.IBKM35	Elective courses 5: - Public Relations - Web Analytics	5	4	6
6.	23.IUK36	Integrated Campaign Management	6	4	6
7.	23.EB36	Employer Branding	6	4	6
8.	23.VKP36	Leading the Creative Process	6	4	6
9.	23.BM36	Brand Management	6	4	6
10.	23.IBKM36	Elective courses 6: - Public and Media Appearance - Video Post-production	6	4	6
			Total active teaching hours	40
				Total ECTS	60

FOURTH YEAR	Course code	Course title	Number of classes	Number of classes	ECTS
1.	23.IMK47	Integrated Marketing Communications	7	5	5
2.	23.MPKI47	Sales Management in Creative Industries	7	5	5
3.	23.PAP47	Business and Copyright Law	7	2	3
4.	23.SPKM47	Professional Practice	7	3	3
5.	23.PZRKM	Final Project	7	4	8
6.	23.IBKM47	Elective courses 7: - Desktop Publishing - Business Ethics and Sustainability	7	4	6
7.	23.PD48	Entrepreneurship	8	6	6
8.	23.FKI48	Finance in Creative Industries	8	4	5
9.	23.CRM48	Customer Relationship Management	8	6	6
10.	23.ZRKM48	Final Thesis	8	4	8
11.	23.IBKM48	Elective courses 8: - Portfolio - E-business	8	4	5
			Total active teaching hour	47	60
				Total ECTS	240

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