Professor of Marketing at the Faculty of Contemporary Arts, Nevenka Popović Šević, was a guest of the sixth consecutive Festival in the field of Humanities, Culture and Art, which took place in the period from October 20 to 22 at several locations in Belgrade.

Professor Popović Šević was part of the panel on neuromarketing that took place on October 21 at the “Rajićeva” Shopping Center, and it was all a nice introduction to the promotion of the book “Neuromarketing – challenges and trends” which the professor wrote together with Milica Slijepčević.

Summary of the scientific monograph “Neuromarketing – challenges and trends”

The panel was a kind of summary of what was written about in the scientific monograph, a set of almost six years of research results in the field of neuromarketing observed from an angle of marketing practitioners, marketing academics, and neurologists with a special focus on the differences between traditional and neuromarketing research techniques, ethical dilemma and possible barrier in the application of neuromarketing due to high price and frequent unavailability.