Nevenka Popović Šević holds a PhD in Economics. She completed her undergraduate studies at the Faculty of Economics, University of Belgrade. She completed her master’s studies at the University of Newcastle in Australia, and defended her doctoral dissertation on the topic ‘Ethical Aspects of Integrated Marketing Communications’. For over three decades, she has been engaged in the field of marketing and public relations through private entrepreneurship, non-governmental sector, industry, and international cooperation. Within the LINK Educational Alliance group, she works as a lecturer in marketing subjects at BusinessAcademy and Internet Academy; as a professor of vocational studies of economic subjects at ITS – Information Technology School; and as an associate professor in marketing at the Faculty of Contemporary Arts. She is a certified trainer in the field of foreign exams for the Cambridge Business Certificate and Chartered Institute of Marketing.

She has published several original scientific papers, review papers, and book reviews in the field of marketing and management implemented in various industries. She has participated in numerous conferences and symposiums both domestically and internationally. She has been cited in domestic and international scientific papers and books. She serves as a reviewer in several academic journals indexed in WOS databases such as the Online Journal of Communication and Media Technologies and the International Journal of Environmental Research and Public Health. She has participated in several scientific and professional projects, the latest of which is Smart4Future – HORIZON EIT – Innovation for Sustainable Future for the HEI. She is the author and co-author of the following books: Sales and Sales Management, Neuromarketing – Challenges and Trends, Digital Marketing – Anthology, Consumer Psychology – Workbook, Marketing and Analytics – Workbook.

She is a member of professional associations: the Serbian Marketing Association (SEMA), the Public Relations Society (DSOJ), The Chartered Institute of Marketing (CIM), and the Serbian Association for Women in Science (Srna).